Why Every Owner Must Prepare for an Involuntary Business Exit Every entrepreneur dreams of freedom through their business. Whether you’re running a startup or leading a mature company, the reality remains: everybody exits—but how you exit matters. In a powerful episode of the Built to Exit Podcast, Jason Sisneros breaks down what he calls “The … Read more
The Merchant Class Awakens As a business owner, you’re part of something bigger than payroll, marketing campaigns, or quarterly reports—you are a member of the Merchant Class. This global community of entrepreneurs has shaped history for centuries, driving innovation, building wealth, and fueling freedom. Jason Sisneros reminds us that when you understand this identity and … Read more
Why Business Leadership Matters More Than Management Most podcasts teach tactics: funnels, SEO, team meetings. Jason Sisneros takes a bolder stance. He believes the true differentiator isn’t management—it’s business leadership. Leadership means speaking truth when others stay silent, guiding employees and communities through uncertainty, and building companies that stand for more than profit. As Jason … Read more
The Real Reason You Started: Freedom Money Most business owners start with the same dream: freedom. Yet, a few years in, they’re more overwhelmed than ever—owned by their business instead of owning it. In Episode 38 of the Built to Exit Podcast, Jason Sisneros cuts through the noise with a blunt truth: the real target … Read more
Why Exit Strategy Matters for Every Business Owner Are you a business owner who feels overwhelmed, underpaid, and stuck working in your business instead of on it? If so, you’re not alone—and you’re exactly who Jason Sisneros speaks to on The Built to Exit Podcast. In Episode 37, “Peet’s Coffee, Keurig, and Strategic Business Exits,” … Read more
Why Survival Mode Keeps Business Owners Trapped Every entrepreneur starts with a dream: financial freedom, more time with family, and a legacy that outlives them. But for most business owners, that dream gets buried under payroll stress, shifting markets, and sleepless nights. Jason Sisneros, host of the Built to Exit Podcast, calls this trap Survival … Read more
The True Cost—and Payoff—of Emotional Mastery in Business Ask anyone who has started, scaled, or sold a business and they’ll tell you: business isn’t just a numbers game. If success were as simple as spreadsheets and calculators, everyone with an MBA would be wealthy—and the trenches of entrepreneurship wouldn’t be littered with failed startups. In … Read more
If you’re a business owner, you already know one simple truth: everybody exits. Whether you’re aiming to sell, retire, or pass the torch, one day you will step away from your company. But there’s a massive difference between walking away with your well-earned nest egg—and getting fleeced by sharks who see you as nothing more … Read more
If you own, run, or advise a business, you’ve probably asked yourself: Is this person a real partner—or are they setting me up for a fall? In a world filled with high-pressure deals, acquisition “experts,” and shady consultants promising unrealistic outcomes, knowing how to avoid business scams could mean the difference between a life-changing exit … Read more
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