Jason Sisneros 
Business Failure: 26-1-3 record in the ring. That’s my record in the heavyweight division of business. Three losses. One tie. Twenty-six wins. What is interesting is that the order matters more than the numbers. The three losses came first. The tie came second. The 26 wins came last. If you know anything about boxing, you … Read more
The business owner sat across from me and gave me his diagnosis before I asked a single question. “It’s sales,” he said. “Revenue has been stuck for two years and my team can’t close.” He had already acted on it. He replaced his sales manager. He hired a consultant to rebuild the pitch. He spent … Read more
The wire hit on a Tuesday. I remember standing in my kitchen, phone in hand, watching the confirmation come through. Years of building, negotiating, preparing, and executing – all of it distilled into a single number on a screen. The kind of number that changes your life in ways you can’t fully comprehend until you’re … Read more
Thirty days before closing, the buyer’s team found something. Not fraud. Not a hidden liability. Not a legal problem that had been swept under the rug. What they found was slippage – three quarters of quietly softening revenue that the owner had never flagged, never explained, and never contextualized for the people who were … Read more
I have sat across a table from a mother who had no idea her daughter was being sold. I have been in rooms where the work of rescuing children from trafficking happens – not from a distance, not as a donor writing a check from a safe office, but boots on the ground, in the … Read more
Business clarity was the thing missing from that room when the owner of a $6 million industrial manufacturing company walked me through his AI stack last spring. Eleven tools, including a writer for marketing, a dialer that scored leads, something that summarized every meeting, and a dashboard that pulled it all onto one screen he … Read more
Everyone told me what the exit would feel like. Relief. Freedom. Pride. The reward at the end of a very long road. The moment everything you’d built and sacrificed and fought for finally converted into something real, something you could hold, something that proved it was all worth it. They weren’t wrong. I felt all … Read more
I once worked with an owner who hit his number. Eight figures. The deal he’d been chasing for a decade. His advisors high-fived him in the conference room. His family threw a party. By every external measure, he had won. Six months later, he called me. Not to celebrate, but to ask why he felt … Read more
One of the most common things I hear from owners is this: “I don’t want to exit right now. I want to exit later.” I get it. Later feels safe. Later means you don’t have to think about it yet. Later means the business is still yours, the decision is still yours, and the whole … Read more
I remember the exact moment – my business was actually running me! It was a Thursday. I had been on the road for eleven days straight – events, client meetings, fires that only I could apparently put out. I landed, grabbed my bags, and checked my phone before I even cleared the jetway. Forty-seven unread … Read more