The wire hit on a Tuesday. I remember standing in my kitchen, phone in hand, watching the confirmation come through. Years of building, negotiating, preparing, and executing – all of it distilled into a single number on a screen. The kind of number that changes your life in ways you can’t fully comprehend until you’re … Read more
Thirty days before closing, the buyer’s team found something. Not fraud. Not a hidden liability. Not a legal problem that had been swept under the rug. What they found was slippage – three quarters of quietly softening revenue that the owner had never flagged, never explained, and never contextualized for the people who were … Read more
Everyone told me what the exit would feel like. Relief. Freedom. Pride. The reward at the end of a very long road. The moment everything you’d built and sacrificed and fought for finally converted into something real, something you could hold, something that proved it was all worth it. They weren’t wrong. I felt all … Read more
I once worked with an owner who hit his number. Eight figures. The deal he’d been chasing for a decade. His advisors high-fived him in the conference room. His family threw a party. By every external measure, he had won. Six months later, he called me. Not to celebrate, but to ask why he felt … Read more
A business owner asked a question recently that I’ve heard a thousand times in a thousand different rooms. He said: Let’s talk retention. I’ve offered competitive pay. I’ve built paths to grow internally. I even gave flexible time off. And I’m still getting no-call, no-shows — people who just stop coming in and never pick … Read more
I was sitting across the table from a business owner who had just been told his company was worth half of what he expected. He wasn’t a bad operator. His revenue was solid. His team liked him. His customers were loyal. On paper, this should have been a clean deal. However, the buyer’s rep put … Read more
Why Every Owner Must Prepare for an Involuntary Business Exit Every entrepreneur dreams of freedom through their business. Whether you’re running a startup or leading a mature company, the reality remains: everybody exits—but how you exit matters. In a powerful episode of the Built to Exit Podcast, Jason Sisneros breaks down what he calls “The … Read more
The Real Reason You Started: Freedom Money Most business owners start with the same dream: freedom. Yet, a few years in, they’re more overwhelmed than ever—owned by their business instead of owning it. In Episode 38 of the Built to Exit Podcast, Jason Sisneros cuts through the noise with a blunt truth: the real target … Read more
Why Exit Strategy Matters for Every Business Owner Are you a business owner who feels overwhelmed, underpaid, and stuck working in your business instead of on it? If so, you’re not alone—and you’re exactly who Jason Sisneros speaks to on The Built to Exit Podcast. In Episode 37, “Peet’s Coffee, Keurig, and Strategic Business Exits,” … Read more
Why Survival Mode Keeps Business Owners Trapped Every entrepreneur starts with a dream: financial freedom, more time with family, and a legacy that outlives them. But for most business owners, that dream gets buried under payroll stress, shifting markets, and sleepless nights. Jason Sisneros, host of the Built to Exit Podcast, calls this trap Survival … Read more