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Built To Exit

Decoding Political Uncertainty: The PESTEL Analysis

As we approach the upcoming election, businesses across the country are grappling with an atmosphere of political uncertainty. The potential for si…

Canva: Melanie Perkins and the Art of Caring About Your Customers’ Problems

On my podcast, I consistently remind my listeners that successful businesses are built on understanding and fulfilling genuine market demands. Whet…

How Ray Kroc Systematized McDonald’s For Global Success

If you follow my podcast, “The Chairman Project With Jason Sisneros,” you know how passionate I am about a principle that is crucial fo…

How The Michelin Man’s Love Affair with Customers Made Him a Household Name

The jolly visage of the Michelin Man graces tires, restaurants, and even furniture, a testament to the transformative power of a well-designed logo…

levis

How Levi’s Stitched Together a Comeback

For over a century, Levi Strauss & Co. had been the undisputed king of denim. Their iconic 501 jeans had become a wardrobe staple for generatio…

The Burt’s Bees Way: Building a Lucrative Brand with Double Bottom Line Values

In the early 1980s, Burt Shavitz was living a simple life as a beekeeper in rural Maine, far removed from his earlier career as a photojournalist i…