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Business

Business Growth

Ethical Capitalism

Built To Exit

How The Michelin Man’s Love Affair with Customers Made Him a Household Name

The jolly visage of the Michelin Man graces tires, restaurants, and even furniture, a testament to the transformative power of a well-designed logo…

levis

How Levi’s Stitched Together a Comeback

For over a century, Levi Strauss & Co. had been the undisputed king of denim. Their iconic 501 jeans had become a wardrobe staple for generatio…

The Burt’s Bees Way: Building a Lucrative Brand with Double Bottom Line Values

In the early 1980s, Burt Shavitz was living a simple life as a beekeeper in rural Maine, far removed from his earlier career as a photojournalist i…

Slump Busters: Creative Cost-Cutting Strategies for Your Small Business

Hitting a slump in your business can feel like a punch to the gut, but it doesn’t have to be the end of the line. Running a small business is…

Dear Business School Graduate …

You’ve just graduated from a top business school, full of ambition to conquer the world. Those diploma bona fides and academic lessons have …

5 Business Lessons From The Roman Empire

Believe it or not, TikTok isn’t just about the latest dance crazes. I was surprised to read about a recent TikTok trend revealing a fascinat…