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Built To Exit

Canva: Melanie Perkins and the Art of Caring About Your Customers’ Problems

On my podcast, I consistently remind my listeners that successful businesses are built on understanding and fulfilling genuine market demands. Whet…

How Ray Kroc Systematized McDonald’s For Global Success

If you follow my podcast, “The Chairman Project With Jason Sisneros,” you know how passionate I am about a principle that is crucial fo…

Abraham Lincoln and the Crucial Role of Vision in Crisis Leadership

Abraham Lincoln’s presidency (1861-1865) stands as one of the most tumultuous periods in American history. Thrust into leadership at the onse…

The Growth Mindset: Strategies for Sustainable Company Success

As an entrepreneur, you’ve probably heard the sobering statistic that 9 out of 10 startups fail. While this number can be intimidating, it do…

How The Michelin Man’s Love Affair with Customers Made Him a Household Name

The jolly visage of the Michelin Man graces tires, restaurants, and even furniture, a testament to the transformative power of a well-designed logo…

levis

How Levi’s Stitched Together a Comeback

For over a century, Levi Strauss & Co. had been the undisputed king of denim. Their iconic 501 jeans had become a wardrobe staple for generatio…