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Jason Sisneros
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Falling in love with the outcome of your customers

Love is in the Details: How Warby Parker’s Attention to Customer Needs Drives Success

August 31, 2024
Let’s talk about falling in love. No, not the rom-com kind –this kind may actually last longer for a lot of people. Just as love involv…
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The Inflation Debate: Looking Beyond the Usual Suspects

August 22, 2024
As the politicians make their pitches about who gets your vote, both sides seem to have a lot to say about inflation and its causes. It’s a t…
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Small Business Optimism: Riding the Economic Rollercoaster

August 16, 2024
Let’s talk about the wild ride that running a small business is these days. If you’ve been feeling like you’re on an economic rol…
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Building Immunity: The Importance of Stress Testing Your Business

August 9, 2024
Many of my clients are growing increasingly worried about the unstable business climate. The market conditions have them on edge, and it’s no…
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Decoding Political Uncertainty: The PESTEL Analysis

August 3, 2024
As we approach the upcoming election, businesses across the country are grappling with an atmosphere of political uncertainty. The potential for si…
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Canva: Melanie Perkins and the Art of Caring About Your Customers’ Problems

July 26, 2024
On my podcast, I consistently remind my listeners that successful businesses are built on understanding and fulfilling genuine market demands. Whet…
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