PODCAST
LISTEN TO Built To Exit with Jason Sisneros
RECENT EPISODES
055: How To Build A Business That Runs WITHOUT YOU (From someone who's done it)
To build a truly hands-off business, you must structure your operations as if you are selling them tomorrow. Even if you plan to keep the company forever. This video explains why the "Built To Exit" framework is actually the fastest path to owner autonomy, helping you replace yourself with systems that generate cash flow without your daily involvement. Why this matters now: Most business owners are trapped in a "prison sentence" of their own making because they build for income, not enterprise value. By adopting an exit-ready mindset, you force the business to operate independently of you, securing both your freedom today and your wealth tomorrow. In this video, you will learn: - Why "Everybody Exits" is the necessary mindset shift for removing owner dependency. - How to reverse-engineer your "End Game" number to stop operational leakage. - The difference between "As-Is" and "Pro Forma" EBITDA (and why it proves -- autonomy). The 9 crucial steps to turn a high-stress job into a self-managing asset.
054: The Next 4 Years Will Change Small Business Forever
In this episode, Jason Sisneros dives into the shifting landscape of small and mid-sized businesses, emphasizing the importance of preparing for an eventual exit and the need to build companies that can thrive without the owner's constant involvement. He highlights how current economic changes and technological advancements, like AI, are creating unique opportunities for business owners who focus on innovation, professionalism, and strong customer relationships. The key takeaway is that success now depends on discipline, clarity, and readiness to adapt, as the standards for business operations and exits have risen.
053: Speed Won’t Save Your Small Business. This Will. (Interview with Kirk Chugg)
In this episode, Jason Sisneros has a thoughtful conversation with Kirk Chug about the importance of long-term relationships in business, ethical entrepreneurship, and the power of personal standards—both in leadership and family life. Kirk Chug shares insights from his experience as a custom tailor and founder of the Gentleman Project, highlighting how listening to your customer and personal integrity can elevate a business and enrich personal connections. The discussion is a blend of practical business wisdom, the significance of self-respect, and the impact of setting a positive example for those around you.
052: Small businesses die from bad pricing
In this episode, Jason Sisneros breaks down how business owners can dramatically increase profits and the value of their company by implementing strategic pricing—or "menu engineering"—and eliminating emotional, inconsistent quoting. He shares practical advice for classifying offers into stars, sleepers, workhorses, and dogs so owners can spotlight high-margin products, cut out low-profit distractions, and create predictable revenue streams attractive to buyers. The show emphasizes clarity, intentionality, and thinking beyond competitors, making it essential listening for entrepreneurs looking to scale and prepare for a successful exit.
051: Do you really own a company?
In this episode, Jason Sisneros breaks down the difference between owning a true business versus being the most overworked employee in your own company, emphasizing the importance of building systems, delegating responsibilities, and reducing single points of failure for a successful exit. He discusses actionable strategies like identifying key tasks, creating SOPs, and building a leadership team that can operate without the owner's constant involvement, ensuring both freedom and the highest possible business valuation. The episode is filled with practical advice for entrepreneurs who want to create a sellable asset rather than just another job for themselves.
