The Give a Shit Algorithm: How Caring Creates Scalable, Sellable Companies

In this week’s episode of the Built to Exit Podcast, Jason Sisneros unpacks one of the most powerful yet underrated drivers of business success: what he calls the Give a Shit Algorithm. It’s not a tech buzzword. It’s not a clever hack. It’s a values-first operating system for entrepreneurs who want to build companies that outperform, outlast, and outsell the soulless competition.

This episode is a wake-up call for business owners who are chasing spreadsheets but forgetting soul. Jason lays out why deep, authentic care—for your customers, your employees, and your mission—can be your company’s greatest competitive edge, especially when it’s systemized into your daily operations.

Step One: Understand the Power of the Give a Shit Algorithm

At its core, the Give a Shit Algorithm is about one thing: giving a damn. And not just in theory—but in every touchpoint of your business.

Jason makes the case that when owners genuinely care about outcomes for their customers, they create businesses buyers want to acquire. Why? Because care translates into loyalty, referrals, internal culture, and long-term profitability. In a world drowning in transactional relationships, care is rare—and rare is valuable.

Step Two: Build Your Business for the Exit—Not the Ego

The Give a Shit Algorithm forces you to step back and ask: What is this business really for?

Jason shares how most entrepreneurs are building for attention or ego—chasing followers, flexing lifestyle, and burning out. But freedom doesn’t come from flexing—it comes from building with intention. Whether that’s a paid-off house, a debt-free lifestyle, or time with your family, Jason urges you to get crystal clear on what you really want—then use your business as the tool to create it.

That’s how you build a business designed to sell on your terms.

Step Three: Systemize Your Passion

Caring isn’t enough—you need to operationalize it.

Jason lays out how to systemize the Give a Shit Algorithm across your company’s workflows, SOPs, customer service, and leadership structure. When your passion is backed by systems, it scales. When it scales, it sells. That’s when you go from hustling in your business to creating something that thrives without you.

Step Four: Make the Intangibles Tangible

Buyers don’t just acquire revenue—they’re looking at your team, your culture, your story.

Jason explains that culture, heart, and grit can’t be measured in a spreadsheet—but when built into your operations, they become a competitive moat. The Give a Shit Algorithm helps turn these intangible assets into tangible value drivers, which not only help you grow—but boost your final valuation during exit negotiations.

Step Five: Lead with Love—and a Long Game

Jason connects this strategy to his broader mission in life: fighting for the voiceless, serving the underserved, and building businesses that make the world better. Love, integrity, and leadership are not just feel-good words—they’re tools that, when aligned with strong systems, produce real-world success.

Final Thoughts: Don’t Just Build—Build to Exit

This episode is more than a motivational moment—it’s a masterclass in building a legacy-driven, profitable company that sells. The Give a Shit Algorithm isn’t about being soft—it’s about being strategic with soul.

If you care deeply and build wisely, you’ll not only create a company worth buying—you’ll create a life worth living.

Ready to Build a Business That Sells?

Contact Built to Exit today for expert help designing your custom exit strategy and positioning your business for maximum value.
Need strategic support now? Reach out to Jason Sisneros directly to learn more about how the Give a Shit Algorithm can power your next chapter.